Hey! Alice here! I’m the founder of Undies.
Have you ever found yourself wearing your boyfriends boxers for comfort or under your dress on a night out? Or having to choose a pair of underwear that doesn’t fit your shape or personality whatsoever?

As women we are often bound to stereotypical styles society sets out for us, not considering us as individuals. I felt I needed to make the change for us all, because along with myself we should not settle!

Alongside working as a paramedic for the NHS, I embarked on the undies journey, to provide and empower us all with the long lasting undies we deserve!